![]() And it helps explain why revenues are down less than 1% this year this year even though attendance is down 3%. The surge is largely because of the surcharge on 3-D and IMAX tickets, which often adds $3-$5 to a ticket. The latest data from the National Association of Theater Owners finds that the average ticket last quarter rose to $8.38 from $7.96 a year ago, sparking debate over whether moviegoing is losing its appeal as an affordable night on the town. The flip side: Adjusted for inflation, that ticket still costs less than it did 40 years ago, when it cost an average of $1.76. LOS ANGELES - Let's start with the bad news: The average cost of a movie ticket in the USA is the highest on record.
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